广告创作,advertising creation
1)advertising creation广告创作
1.It points out: advertising creation is a selecting among the appropriate choices at the levels of words,sentences and rhetoric devices under some constraints of consumers,costs and the feature of the goods.通过音韵、词汇、句式、修辞的选择把商品的效用表达出来,促进目标受众做出一些相应的经济付出行为(购买商品),这是广告创作至关重要的话语机制和符号制作原则。
英文短句/例句

1.7.5-second Ope ns the “Short Skirt”ra of Ad Creativity7.5秒开辟广告创作“超短裙”时代
2.The Influence of Post-Modernism on Chinese Advertising Design;论后现代主义对中国广告创作的影响
3.Three Aesthetic Principles in English Advertisement Creation and Translation;英文广告创作中的“三美”原则及其翻译
4.Film Ads Annotate Sublimation of Brands影视广告诠释的品牌升华——龙大肉食广告创作纪实
5.Visual Psychology and Advertisements;视觉心理与广告——从视觉心理看广告创作的人本化和民族化
6.Analysis on the Application of Chinese Classical Poem Artistic Conception to Advertising Creation;论中国古典诗歌意境在广告创作中的运用
7.Simple Analysis on the Dialect Phenomenon in Film and Television--And Analysis on the Feasibility of Creating Dialect Advertising;方言影视现象初探——兼论方言广告创作的可行性
8.The investigation of the mystery traction force of the advertisement creation to the brand-making;广告创作对品牌打造的神秘牵引力探讨
9.Strategies of Improving Spaces of AD Page for Newspaper Media;析报纸媒体版面之广告创作与投放策略
10.Function of advertisement planning procedure in advertising creativity论广告策划程序在广告创意中的作用
11.The business of designing and writing advertisements for publication or broadcast.广告业为出版或广播而设计和创作广告的行业
12.Creativeness is the key to success for modern ads designing.现代广告设计中,创意是广告作品成败的关键。
13.Placing emphasis on individual Beauty is our aim in designing advertisements.强调个性美,是本广告公司创作广告的宗旨。
14.art used for commercial purposes (as in advertising).为商业目的(如广告)而创作的艺术品。
15.The Effect of Chinese Culture to Creating Ad Copyt;论中国传统文化对广告语创作的影响
16.On the Rhetorical Device of Substitution in Ad-writing;广告文案创作中的替代修辞手法浅析
17.A STUDY ON THE LANGUAGE STYLES OF THE SLOGANS OF TOURIST ADVERTISEMENT IN ENGLISH AND CHINESE;谈英汉旅游广告语的语言特色和创作
18.Try to Discuss the Intertextuality in the Text of Advertising;广告文本创作与传播中的互文性分析
相关短句/例句

copy creation for ads广告语创作
1.This paper explores the cultural connotation of copy creation for ads, and it is pointed out that copy creation is a type of culture.文章从文化的视角探讨广告语创作的文化意蕴,指出广告语的创作既是一种文化现象,又是一种文化形态。
3)copywriters广告创作者
4)On Advertising Creation广告创作论
5)Creative talent(广告)创作策略,创意
6)advertising originality广告创意
1.On advertising originality from the perspective of consumer psychology;从消费者心理谈广告创意
2.Starting from the characteristics of authenticity, association, succinctness, sensibility, dramatic effect, sense of humor and originality of advertisements, this paper expatiates the importance of the advertising originality to garment marketing by using the classic cases of garment advertisements with originality in China and foreign countries.本文从广告创意的真实性、关联性、简洁性、情感性、戏剧性、幽默性、原创性等特点出发,结合中外经典服装广告创意的案例分析,来阐述广告创意对服装营销所具有的重要意义。
3.Advertising originality criticism represents comments of advertising originality by prevailing current of social culture, this criticism’s purpose is that shows the harmful trend of advertising originality and correct it, researches advertising originality rule and explain it, makes a virtuous circle relationship between advertising originality maker and adopter.广告创意批评是代表社会的主流文化对广告创意作出的评价,目的是指出和纠正广告创意中存在的不良倾向,研究和阐释广告创意规律,形成广告创意人与受众之间互相适应、互相提升的良性循环关系。
延伸阅读

广告创作“五I”要素广告创作“五I”要素"five-I"elements of advertising layout 广告创作“五I,,要素(“five一I,,elementsof advertising layout)广告制作的基本要求,也是衡量一则广告好坏的重要尺度。因五个要素的头一个英文字母均为I,故称“五I”要素。即:(l)主意(I dea)。广告要有明确主题,给人以鲜明的概念。(2)影响(Impaet)。要能感染别人,有吸引力。(3)兴趣(In tereso。使视听者对广告产品产生兴趣。(4)信息(Information)。要给视听者有关产品信息或资料。(5)推动(I mPulse)。广告要能推动人们的购买行为,成为一种推动力。 (傅汉章撰马谋超审)